If you don't know who Caleb Burton is, join the club. He is one of those completely unremarkable-seeming boys that somehow comes out of nowhere and makes a respectable splash in social media. In this case the 17-year-old's growing cachet seems to be rooted in the fact that he is friends with mega-successful 19-year-old "influencer" (ugh) Brent Rivera, who had eight million Vine subscribers, and now has over five million Instagram followers and nearly three million Youtube subscribers. Caleb's numbers aren't nearly as impressive, but he has about a hundred and sixty-three thousand more Instagram followers than I do, and that ain't nothing. In Brett's Instagram videos, Caleb seems gangly, and goofy-cute, not what I'd call sexy, but he seems to have learned an important lesson from Brett: It's good to be funny, but if you really want to rope in the subscribers you have to steam it up on occasion. If that means being photographed in the shower (in your underwear, because don't everyone?) so be it.
If you want to know how Brent does it, see below. Oh, guess what? Same shower.